This Morning presenter and life coach Jeff Brazier, is the latest celebrity parent to team up with the Mushroom Bureau to front their ‘Just Add Mushrooms’ campaign from today.
A keen cook and father of two boys, Jeff is the seventh celebrity to step into the ‘Just Add Mushrooms’ kitchen, encouraging families across the UK and Ireland to cook more with fresh mushrooms. The print and digital ads, which form part of a three year promotional campaign, will be appearing across the UK and Ireland.
Jeff continues a tradition set by fellow celebrity Mums and Dads, leading the charge on educating parents about quick and healthy meals using the incredibly versatile mushroom. Previous stars include TV presenter Fern Britton, model Jodie Kidd, property guru Sarah Beeny, Westlife star Nicky Byrne, pop star Michelle Heaton and Nadia Sawalha who launched the campaign in October 2013.
A single parent to two boys aged 12 and 13, Jeff takes on all of the food preparation in his household and champions simple, tasty, affordable and nutritious home cooking. Jeff has created four easy to make, mushroom recipes, perfect for feeding hungry mouths after football practice or tucking into on a Saturday night.
The delicious dishes include a Lemony Mushroom and Chicken Pasta, Sizzling Chicken and Mushroom Quesadillas, Spicy Chilli Mushroom Nachos and a tasty pull-apart Cheesy Mushroom Bread. Jeff has also filmed a series of cookery videos to get mushroom lovers inspired in the kitchen plus a 'Mushroom or Myth' video where his mushroom knowledge gets put to the test.
As well as being low in fat and calories, mushrooms also have a whole host of health benefits, with roughly four mushrooms (80g) counting as one of your 5 a day fruit and vegetable portions. As a natural source of vitamin B₅, which helps reduce tiredness and fatigue, mushrooms are an easy way of adding flavour and nutrition to a wide range of meals.
Jeff said; "Like many others, I'm a busy parent doing my best to keep the kids ticking over and feeding them healthy nutritious food. I'm always looking for new ways to pack veggies into meals and mushrooms are perfect for adding flavour to fun family occasions.
“Quick and easy to prepare, I try to get the whole family involved when I cook with mushrooms. Filling, great value for money and not to mention delicious, mushrooms are a key ingredient in our kitchen!”
For Jeff's recipe and lots more tasty mushroom meal ideas, visit www.justaddmushrooms.com
Jeff’s involvement with Just Add Mushrooms is part of a three year promotion representing an investment of over £2.4m, with 50% of funding supplied by members of the Mushrooms Bureau and 50% coming from the EU.